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Our process

Seven levels from first spark to live game.

A proven, transparent workflow that finds the fun early, de-risks production and keeps your game healthy long after launch. Scroll to play through it.

Process phases

  1. Phase 01

    Discover

    1–2 weeks

    Every great game or app starts with a sharp question. We run workshops with your team to understand the audience, market, constraints and business model, then agree on the KPIs that will define success.

    What happens

    • Stakeholder workshops
    • Market and competitor teardown
    • Audience and platform analysis
    • KPI and budget alignment

    You receive

    • Discovery brief
    • Success metrics
    • High-level roadmap

  2. Phase 02

    Concept & Prototype

    2–4 weeks

    Ideas are cheap; playable proof is priceless. We turn the strongest concepts into rapid greybox prototypes, test them with real players, and keep only what feels great in the hand.

    What happens

    • Concept sketches and pillars
    • Greybox prototypes
    • Internal and external playtests
    • Core-loop iteration

    You receive

    • Playable prototype
    • Playtest report
    • Go / pivot recommendation

  3. Phase 03

    Pre-production

    3–6 weeks

    We turn the validated prototype into a production-ready plan: design documentation, technical architecture, art bible and a vertical slice that represents final quality.

    What happens

    • Game or product design document
    • Technical architecture and tooling
    • Art bible and style frames
    • Vertical slice

    You receive

    • Production plan and backlog
    • Vertical slice build
    • Risk register

  4. Phase 04

    Production

    3–9 months

    Cross-functional pods build features, content and polish in two-week sprints. You get a playable build and a demo at the end of every sprint, plus full access to our tracker.

    What happens

    • Agile sprints with demos
    • Feature and content production
    • Continuous integration builds
    • Analytics instrumentation

    You receive

    • Sprint builds
    • Sprint reports
    • Alpha and beta milestones

  5. Phase 05

    QA & Certification

    Ongoing + 2–4 weeks

    Quality is built in from sprint one, then intensified before launch. Our testers cover functionality, performance, compatibility and store compliance on a real-device lab.

    What happens

    • Functional and regression testing
    • Device and OS compatibility
    • Performance and battery profiling
    • Store-policy pre-checks

    You receive

    • Test reports
    • Device-coverage matrix
    • Release candidate

  6. Phase 06

    Launch

    2–8 weeks

    We soft-launch in selected markets, measure retention and monetisation against targets, tune, and then roll out globally. Store listings and ASO are prepared to give the launch every advantage.

    What happens

    • Soft launch in test markets
    • KPI analysis and tuning
    • Store listings and ASO
    • Global rollout

    You receive

    • Soft-launch report
    • Launch build
    • Store presence

  7. Phase 07

    Live-ops & Support

    Ongoing

    Launch is the start of the journey. We run events and content drops, tune economies, monitor stability, and ship regular updates that keep players coming back.

    What happens

    • Event calendars and content updates
    • Economy and balance tuning
    • Crash and ANR monitoring
    • Monthly KPI reviews

    You receive

    • Live-ops calendar
    • Update releases
    • Monthly performance report

Our promises

What you can count on, every project.

  • A playable build every sprint

    See real progress every two weeks, on your own device.

  • Open tracking

    Shared boards, sprint reports and direct access to the team.

  • Milestones that mean something

    Each milestone has clear acceptance criteria, agreed up front.

  • Care after launch

    Monitoring, fixes and live-ops support plans, never a hand-off and goodbye.

Typical timelines

How long does it take?

Every project is different. These ranges come from our past work and help with early planning.

Typical project timelines
ProjectTypical duration
Playable prototype 2–4 weeks
Casual game to soft launch 3–6 months
Midcore game to soft launch 9–18 months
PC/console port to mobile 8–16 weeks
Mobile app MVP 10–16 weeks

Press start

Ready for level one?

Book a free discovery call. We’ll talk through your idea, map the first milestones and give you an honest view of time and budget.

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