Live Games · Hyper-casual physics

Pocket Orbit

Sling a tiny planet around gravity wells in a one-thumb physics game that is easy to learn and hard to put down.

Google Play soon App Store soon

A glowing teal planet with dotted orbit rings and a golden slingshot trail across a starfield.

Downloads (sample): 9M
CPI in test (sample): $0.18
Avg. daily playtime (sample): 11 min

The brief

Prototype, test and launch a hyper-casual hit with a single-touch mechanic and a marketing hook that reads in under three seconds.

Our approach

We built twelve greybox prototypes in three weeks and ran each through low-cost creative tests. Pocket Orbit had the lowest cost per install and the highest playtime, so it went to production.

One-thumb control. Hold to charge, release to sling. The entire game fits in one gesture.
Juicy feedback. Screen shake, trails and haptics make every near-miss feel spectacular.
Hybrid monetisation. Rewarded ads and a no-ads pass, balanced to protect retention.

Results

The game scaled globally within eight weeks of soft launch. (Figures on this page are sample data.)

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